CASE STUDIES

Epeius Biotechnologies

In 2006, AldenMC began working with Epeius Biotechnologies, which developed the world’s first targeted delivery system (TDS) that can transport therapeutic agents directly to the diseased areas in the body. AldenMC’s challenge was to effectively communicate the complexities of their technically advanced science. AldenMC developed a positioning statement that communicated the significance of Epeius’ therapeutic Rexin-G, “Targeting Cancer from the Inside.” This statement has served as the core message and driver for advertising, web, and capabilities (interactive and print). AldenMC received a Gold Award from Health Care Communicators of San Diego for its work on behalf of Epeius. We would love to take all the credit for Epeius’ success over the past several years, but we respectfully applaud Dr. Hall and Dr. Gordon for their scientific genius and for allowing AldenMC to put a Face on Epeius’ Facts.

The Century Club of San Diego

The Century Club of San Diego is a non-profit corporation organized for the purpose of administering and promoting the PGA TOUR golf tournament at Torrey Pines -- The Farmers Insurance Open. When AldenMC first started working with the Century Club in 2000, we examined the audiences and communities associated with the event, including players, enthusiasts, spectators, sponsors and charities. We determined that rebranding the event would be required in order to effectively reach the new and emerging demographics. Of course the personas of Tiger Woods and Phil Mickelson didn’t hinder our efforts. AldenMC’s marquee approach in rebranding the event took on national recognition. The PGA TOUR liked what we did for the Century Club so much that they referenced the campaign as a model to follow to other national PGA event promoters. AldenMC has since produced one of the most informative and intuitive websites in the business for The Century Club and The Farmers Insurance Open!

Solar Turbines, A Caterpillar Company

Solar Turbines is a leading provider of industrial gas turbine engines used for crude oil pumping and power generation. AldenMC celebrates a longstanding marketing communications relationship with Solar Turbines. From the development of customer presentations, to collateral materials, graphic user interfaces and interactive programs, AldenMC’s suite of services has demonstrated value for Solar Turbines.

Among the many notable assignments that AldenMC and Solar Turbines have collaborated on, the Asset Criticality Tool (ACT), a graphic user interface application (GUI), stands as a significant milestone achievement. ACT provides its customers with a comprehensive view and understanding of how best to manage their turbine assets and maximize their productivity.