Alden Marketing Communications’ passion to develop smart, creative and powerful marketing communications is exemplified by the repeated success we achieve for our clients. Our discipline always seeks to understand core values by charting clear goals and objectives before every assignment. Our process supports consensus-driven collaboration, efficient implementation and carefully-calibrated, measurable results. We call this “Putting A Face On The Facts.”
1. Choose Your Touchpoints The for-profits pay close attention to their touchpoints and your non-profit is wise to do to do the same. A touchpoint is the interface of a product, a service or a brand, with customers, noncustomers, employees and other stakeholders – before, during and after a transaction. This applies for business-to-business as [...]
Posted on 6 May 2013 | 12:16 pm